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Lululemon Athletica Inc., commonly known as lululemon (/ ˌ l uː l u ˈ l ɛ m ə n / loo-loo-LEM-ən; styled in all lowercase [2]), is a Canadian-American multinational premium athletic apparel retailer headquartered in British Columbia and incorporated in Delaware, United States. [4]
In the US, an estimated 8–10% of in-store sales is returned whereas online sales may result in 25–40% returns. In Asia and Europe, less than 5 percent of purchases are returned. [ 5 ] US shoppers returned $396 billion worth of purchases in 2018 – brick-and-mortar and online, according to the National Retail Federation (NRF). [ 6 ]
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Athletic apparel company, Lululemon, is facing backlash after founder and former CEO, Chip Wilson's recent comments that "certain customers" should be discouraged from shopping at its stores.
The retailer remains on course to open between 45 and 50 new stores this year as the digital business also continues to grow.
Lululemon was quick to distance themselves from Wilson's comments, saying, "Chip Wilson does not speak for Lululemon, and his comments do not reflect our company views or beliefs." [57] In October 2024, a sign went up at Wilson's home in British Columbia, which is the most expensive home in the province.
*Stock Advisor returns as of December 2, 2024. Jennifer Saibil has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Lululemon Athletica, Nike, and ...