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ITVX is a British over-the-top and ad-supported streaming service operated by ITV plc. The service offers original content from the broadcaster, livestreams of the ITV television channels, FAST channels, and exclusive and licensed programming. [1] The service succeeds the ITV Hub; which originally launched on 5 December 2008, and had at least ...
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In March 2022, ITV announced that its new ITVX [60] streaming platform – an integrated advertising and subscription funded platform for the UK market which will take over from catch-up service ITV Hub – would also include access to BritBox for British consumers.
ITV Catch Up was rebranded as the ITV Player on 5 December 2008. [47] On 23 November 2015, the app and website were rebranded as ITV Hub. A paid subscription service allows users to watch ad-free and download content. [48] In November 2022, ITV announced a new streaming service to replace ITV Hub called ITVX.
itv.com is the main website of ITV plc, the UK's largest commercial television broadcaster which operates 13 out of 15 regions on the ITV network under the ITV1 brand. [1] The website offers the ITVX streaming service, with sections for ITV News, certain ITV1 programmes and competitions.
In line with the launch of the streaming service ITVX, ITVBe received a new look for the first time on 15 November 2022.The logo is now coloured peach and has the b in 'be' raised up higher than the rest of the letters, and uses idents that are cross-used across ITV1, ITV2, ITV3, and ITV4 with different views which reflect the channel's image and programming output.