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Yoast SEO can trace its origins to 2005, when Joost de Valk launched a website named "joostdevalk.nl". [4] After moving to and eventually selling the domain "css3.info", de Valk created the Yoast platform in 2009, launched the first version of WordPress SEO in 2010 and founded the company Yoast BV in 2010.
Joost de Valk is an entrepreneur and application software developer from Wijchen, Netherlands who is best known for Yoast SEO. [ 1 ] [ 2 ] [ 3 ] De Valk started out as a consultant and blogger in 2004 before developing Yoast, one of the most successful plug-ins for WordPress .
Yoast SEO signed a three-year contract to become main sponsor of the team, which was named Yoast United for its inaugural season. [4] On 4 October, 2021, Yoast United won its first-ever DBL game away against BAL Weert, 91–59. [5] United had an incredible 2021 Dutch Cup campaign in its debut season.
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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
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