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Cognitive motivation concerns motives that arise from the psychological level. They include affiliation, competition, personal interests, and self-actualization as well as desires for perfection, justice, beauty, and truth. They are also called secondary, psychological, social, or personal motives.
McGuire’s Psychological Motivations is a classification system that organizes theories of motives into 16 categories. The system helps marketers to isolate motives likely to be involved in various consumption situations.
Cognitive evaluation theory (CET) [44] is a sub-theory of SDT that specifies factors explaining intrinsic motivation and variability with it and looks at how social and environmental factors help or hinder intrinsic motivations. CET focuses on the needs of competence and autonomy.
Maslow's hierarchy of needs is an idea in psychology proposed by American psychologist Abraham Maslow in his 1943 paper "A Theory of Human Motivation" in the journal Psychological Review. [1] The theory is a classification system intended to reflect the universal needs of society as its base, then proceeding to more acquired emotions. [18]
Sociocultural theory (also known as Social Motivation) emphasizes the impact of activity and actions mediated through social interaction, and within social contexts. Sociocultural theory represents a shift from traditional theories of motivation, which view the individual's innate drives or mechanistic operand learning as primary determinants ...
In addition to displaying participant's social value orientations, it also displays the dynamics of a mixed-motives situation. [ 1 ] From behavior in strategic situations it is not possible, though, to infer peoples' motives, i.e. the joint outcome they would choose if they alone could determine it.
David Clarence McClelland (May 20, 1917 – March 27, 1998) was an American psychologist, noted for his work on motivation Need Theory.He published a number of works between the 1950s and the 1990s and developed new scoring systems for the Thematic Apperception Test (TAT) and its descendants. [1]
Identity-based motivation theory (IBM) is a social psychological theory of human motivation and goal pursuit, which explains when and in which situations people’s identities or self-concepts will motivate and to take action towards their goals. [1]