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Shop LC, formerly known as Liquidation Channel and The Jewelry Channel, is an American cable television network based in Austin, Texas, which mainly specializes in selling jewelry. [ 1 ] [ 2 ] [ 3 ] The network is a subsidiary of the Indian -based Vaibhav Global Limited .
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Launched on March 12, 1991 as ValueVision, the channel has Qurate's HSN, QVC, and Jewelry Television as its competitors. Already called between 2013 and 2015 with that name, it was called ShopHQ again in 2019.
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Market America was founded in 1992 by former Amway distributor James Howard Ridinger and his wife Loren Ridinger. [3] [4] The company is headquartered in Greensboro, North Carolina and employed over 800 employees as of 2016. [1]
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