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Hubba Bubba is a brand of bubble gum produced by Wm. Wrigley Jr. Company, a subsidiary of Mars, Incorporated. [1] Introduced in the United States in 1979, the bubble gum got its name from the phrase "Hubba Hubba", which some military personnel in World War II used to express approval. [ 2 ]
Bubble Tape is a type of Hubba Bubba bubble gum produced by Wm. Wrigley Jr. Company, and introduced in 1988. [1] [2] It experienced its greatest popularity in the early 1990s, due to its unique packaging and direct marketing to preteen children ("it's six feet of bubble gum - for you, not them"—"them" referring to parents or just adults in general). [3]
The first brands in the US to use these new synthetic gum bases were Hubba Bubba and Bubble Yum. [ citation needed ] Bubble gum got its distinctive pink color because the original recipe Diemer worked on produced a dingy gray colored gum, so he added red dye (diluted to pink), as that was the only dye he had on hand at the time.
Big League Chew is the official bubble gum of the Baseball Hall of Fame. [6] In 2023, Big League Chew announced an additional partnership with USA Baseball. [7] The original advertising slogan throughout the 1980s, which is still featured today, was, "You're in the big leagues when you're into Big League Chew!"
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Ouch! is a sugar-free bubble gum made by the Wm. Wrigley Jr. Company under the Hubba Bubba brand name. By the 1990s, the gum was available in the flavors of grape, watermelon, and strawberry. Each stick of gum was wrapped with paper made to look like a bandage and was packaged in a metallic container similar to that of a bandage box.
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