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  2. Brand awareness - Wikipedia

    en.wikipedia.org/wiki/Brand_awareness

    As brands are competing in a highly globalized market, brand awareness is a key indicator of a brand's competitive market performance. [4] Given the importance of brand awareness in consumer purchasing decisions, marketers have developed a number of metrics designed to measure brand awareness and other measures of brand health.

  3. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    Mann, Don, Brand Ecosystems, the relative harmony among all marketing elements that support brands (2008) Powell, Guy R., Return on Marketing Investment: Demand More From Your Marketing And Sales Investments (2003) RPI Press. ISBN 0-9718598-1-7; Schultz, Don E., Measuring Brand Communication ROI (1997) Assn of Natl Advertisers. ISBN 1-56318-053-7

  4. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    In another example, the variables brand recognition and brand recall form a linked network that describes the consumer's brand awareness or brand knowledge. [43] Brand awareness refers to the extent to which consumers can identify a brand under various conditions. [44] Marketers typically identify two distinct types of brand awareness; namely ...

  5. Performance indicator - Wikipedia

    en.wikipedia.org/wiki/Performance_indicator

    Performance indicators differ from business drivers and aims (or goals). A school might consider the failure rate of its students as a key performance indicator which might help the school understand its position in the educational community, whereas a business might consider the percentage of income from returning customers as a potential KPI.

  6. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Brand awareness is a key component in understanding the effectiveness both of a brand's identity and of its communication methods. [82] Successful brands are those that consistently generate a high level of brand awareness, as this can be the pivotal factor in securing customer transactions. [83] Various forms of brand awareness can be identified.

  7. Trade promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Trade_promotion_(marketing)

    Trade Promotions can offer several benefits to businesses. Retail stores can be an extremely competitive environment; trade promotions can help companies differentiate their products from the competition. Companies can utilize Trade Promotions to increase product visibility and brand awareness with consumers. Trade Promotions can also increase ...

  8. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    One of the key objectives of modern digital marketing is to raise brand awareness, the extent to which customers and the public are familiar with and recognize a particular brand. Enhancing brand awareness is important in digital marketing, and marketing in general, because of its impact on brand perception and consumer decision-making.

  9. Net promoter score - Wikipedia

    en.wikipedia.org/wiki/Net_promoter_score

    Net promoter score (NPS) is a market research metric that is based on a single survey question asking respondents to rate the likelihood that they would recommend a company, product, or a service to a friend or colleague. [1]