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  2. Promotional merchandise - Wikipedia

    en.wikipedia.org/wiki/Promotional_merchandise

    The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.

  3. Visual merchandising - Wikipedia

    en.wikipedia.org/wiki/Visual_merchandising

    Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.

  4. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Outside sales promotion activities include advertising, publicity, public relations activities, and special sales events. Inside sales promotion activities include window displays, product and promotional material display and promotional programs such as premium awards and contests. [1] Sale promotions often come in the form of discounts.

  5. Point of sale display - Wikipedia

    en.wikipedia.org/wiki/Point_of_sale_display

    A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales.

  6. Merchandising - Wikipedia

    en.wikipedia.org/wiki/Merchandising

    A coffee mug is a classical merchandising article employed by a broad range of entities from very small businesses up to multinational companies like IBM, and is also frequently used by musical groups. Merchandising is any practice which contributes to the sale of products ("merch" colloquially) to a retail consumer. At a retail in-store level ...

  7. Display stand - Wikipedia

    en.wikipedia.org/wiki/Display_stand

    A point-of-sale display assembled by a contract packager Display stand for postcards Display stands for statues in museum. A display stand is a free-standing physical fitting in a shop on which products are arranged. It is an advertising and merchandising tool that has a direct impact on product sales. [1]

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