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This store became the training ground for Leslie Wexner. In 1963, he borrowed $5,000 from his aunt and $5,000 from the bank and opened a store at the Kingsdale Shopping Center in Upper Arlington. [5] This store was named "The Limited" because the store focused on clothing for younger women, unlike his parents' general merchandise store.
Limited Brands, in 1980, opened the first Express store, [6] as women's clothier "Limited Express" in Chicago's Water Tower Place. [7] Former CEO Michael Weiss joined the brand in 1981 when the test expanded to include eight stores. By 1986, Express had 250 stores and began testing the sale of men's merchandise in 16 stores the following year.
Previous brands that were spun off include Lane Bryant, Abercrombie & Fitch, Lerner New York, The Limited Too (now Tween Brands, Inc.), Structure 9, Aura Science, The Limited (which closed its brick-and-mortar stores while retaining its online presence), and Express (which closed its Canadian stores and hundreds of its U.S.-based stores).
Express operates about 600 stores under the names Express, 60 Bonobos Guideshop and UpWest. The exterior of an Express Store located in the Easton Town Center in Columbus, Ohio on June 25, 2015.
Express grew into more than 600 stores by 2007 when Limited Brands sold 75% of Express to Golden Gate Capital for $602 million to move away from apparel and focus on Victoria's Secret and Bath ...
He opens his first store the Limited in Ohio when he's 25-years-old and y'all point out in the book a stat that Wexner himself love to put out there, $1,000 investment in the company at that time ...
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