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Michelob Ultra on a supermarket shelf Michelob ( / ˈ m ɪ k . ə . l oʊ b / ) is a 4.7% ABV pale lager developed by Adolphus Busch in 1896 as a "draught beer for connoisseurs". [ 58 ] Michelob is the German name for the town of Měcholupy , now in the Czech Republic, where Anton Dreher had a brewery.
MarketWatch reported that May was the single worst month in AB InBev's history, correlating to the single largest selloff of AB InBev stock due to a 17% overall drop in sales, with Bud Light dropping in sales by 28%, Budweiser by 16%, Busch by 12%, and Michelob Ultra by 10%. MarketWatch also noted that AB InBev's rival, Molson Coors, had seen ...
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The people who brew Michelob Ultra are counting on potential customers to crack open a documentary before they crack open a beer. In Spring, the Anheuser-Busch InBev brand will launch “Lap of ...
Michelob Ultra keeps on using the Super Bowl to take big swings in sports. Soccer great Lionel Messi will show off fancy footwork in the Anheuser-Busch InBev beer’s latest Big Game commercial ...
Pints and pickleball go hand-in-hand in Michelob Ultra’s Super Bowl spot. On Wednesday, Jan. 22, the beer brand released a 15-second ad teasing the competitive commercial with Willem Dafoe, ...
At the end of 2017, there were a total of 7,450 breweries in the United States, including 7,346 craft breweries subdivided into 2,594 brewpubs, 4,522 microbreweries, 230 regional craft breweries and 104 large/non-craft breweries.
The three icons have teamed up in a 60-second Michelob ULTRA spot filmed at Crandon Beach on Key Biscayne called 'Superior Beach.' Messi walks up to a beachside bar and orders three ULTRAs.