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Self-persuasion came about based on the more traditional or direct strategies of persuasion, which have been around for at least 2,300 years and studied by eminent social psychologists from Aristotle to Carl Hovland, they focused their attention on these three principal factors: the nature of the message, the characteristics of the communicator, and the characteristics of the audience.
Social influence comprises the ways in which individuals adjust their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. Typically social influence results from a specific action, command, or request, but ...
Unlike self-evaluation goals, people engaging in social comparison with the goal of self-enhancement may not seek out a similar target. In fact, if a target's similarity is seen as a threat due to the target outperforming the individual on some dimension, the individual may downplay the similarity of the target to themselves.
People naturally conform their actions and beliefs to fit what society expects, as the rewards for doing so are usually greater than standing out. [36] "The power of the crowd" is thought to be highly involved in the decisions we make. Social proof is often utilized by people in a situation that requires a decision be made.
Social judgment theory also illustrates how people contrast their personal positions on issues to others' positions around them. Aside from having their personal opinion, individuals hold latitudes of what they think is acceptable or unacceptable in general for other people's view. [3]
In this model, persuasion is seen as a way to overcome social injustice and achieve recognition and dignity. Sanchez-Mazas examines the roles of majorities and minorities in creating social change, and believes that "persuasion is a simultaneous, reciprocal process between groups, and specifically between majorities and minorities". [32]
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Research studies on the transtheoretical model suggest that, in general, for people to succeed at behaviour change, the pros of change should outweigh the cons before they move from the contemplation stage to the action stage of change. [11] Thus, the balance sheet is both an informal measure of readiness for change and an aid for decision-making.