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In moral philosophy, deontological ethics or deontology (from Greek: δέον, 'obligation, duty' + λόγος, 'study') is the normative ethical theory that the morality of an action should be based on whether that action itself is right or wrong under a series of rules and principles, rather than based on the consequences of the action. [1]
Virtue ethics is a form of ethical theory which emphasizes the character of an agent, rather than specific acts; many of its proponents have criticised Kant's deontological approach to ethics. Elizabeth Anscombe criticised modern ethical theories, including Kantian ethics, for their obsession with law and obligation. [ 86 ]
Business ethics (also known as ... Marketing ethics was approached from ethical perspectives of virtue or virtue ethics, deontology, consequentialism, pragmatism and ...
Applied ethics covers issues belonging to both the private sphere, like right conduct in the family and close relationships, and the public sphere, like moral problems posed by new technologies and duties toward future generations. [139] Major branches include bioethics, business ethics, and professional ethics. There are many other branches ...
The categorical imperative (German: kategorischer Imperativ) is the central philosophical concept in the deontological moral philosophy of Immanuel Kant.Introduced in Kant's 1785 Groundwork of the Metaphysics of Morals, it is a way of evaluating motivations for action.
In deontological ethics, mainly in Kantian ethics, maxims are understood as subjective principles of action. A maxim is thought to be part of an agent's thought process for every rational action, indicating in its standard form: (1) the action, or type of action; (2) the conditions under which it is to be done; and (3) the end or purpose to be achieved by the action, or the motive.
Normative ethics is the study of ethical behaviour and is the branch of philosophical ethics that investigates questions regarding how one ought to act, in a moral sense. Normative ethics is distinct from meta-ethics in that normative ethics examines standards for the rightness and wrongness of actions, whereas meta-ethics studies the meaning ...
Deontological ethics, which hold that acts have an inherent rightness or wrongness regardless of their context or consequences. This approach is epitomized by Immanuel Kant 's notion of the categorical imperative , which was the centre of Kant's ethical theory based on duty .