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  2. Brand development index - Wikipedia

    en.wikipedia.org/wiki/Brand_Development_Index

    The brand development index or BDI quantifies how well a brand performs in a market, compared with its average performance among all markets. [1] That is, it measures the relative sales strength of a brand within a specific market (e.g., the Pepsi brand among 10–50-year-olds).

  3. Category performance ratio - Wikipedia

    en.wikipedia.org/wiki/Category_performance_ratio

    Distribution metrics quantify the availability of products sold through retailers, usually as a percentage of all potential outlets. Often, outlets are weighted by their share of category sales or “all commodity” sales. For marketers who sell through resellers, distribution metrics reveal a brand’s percentage of market access.

  4. Marketing effectiveness - Wikipedia

    en.wikipedia.org/wiki/Marketing_effectiveness

    Mann, Don, Brand Ecosystems, the relative harmony among all marketing elements that support brands (2008) Powell, Guy R., Return on Marketing Investment: Demand More From Your Marketing And Sales Investments (2003) RPI Press. ISBN 0-9718598-1-7; Schultz, Don E., Measuring Brand Communication ROI (1997) Assn of Natl Advertisers. ISBN 1-56318-053-7

  5. Category development index (marketing) - Wikipedia

    en.wikipedia.org/wiki/Category_development_index...

    The category development index (CDI) measures the sales performance of a category of goods or services in a specific group, compared with its average performance among all consumers. [1] By definition, CDI measures the sales strength of a particular product category within a specific market (e.g., soft drinks in 10–50 year olds).

  6. How to Hire a Branding Agency as a Financial Advisor - AOL

    www.aol.com/finance/hire-branding-agency...

    Track key metrics to assess brand performance and adjust the business’s branding strategy as needed Working with a branding agency for financial advisors can help you clarify what you want to ...

  7. Brand awareness - Wikipedia

    en.wikipedia.org/wiki/Brand_awareness

    As brands are competing in a highly globalized market, brand awareness is a key indicator of a brand's competitive market performance. [4] Given the importance of brand awareness in consumer purchasing decisions, marketers have developed a number of metrics designed to measure brand awareness and other measures of brand health.

  8. Performance-based advertising - Wikipedia

    en.wikipedia.org/wiki/Performance-based_advertising

    Performance-based advertising is becoming more common with the spread of electronic media, notably the Internet, where it is possible to measure user actions resulting from advertisement. [ citation needed ] Performance marketing is different from Brand Marketing which focuses on awareness, consideration, and opinions among target consumers.

  9. 1 Major Warning to Consider Before You Buy This ... - AOL

    www.aol.com/finance/1-major-warning-consider-buy...

    Its brand presence in the restaurant sector shouldn't be taken for granted. The company bounced back successfully following the E. coli outbreak in 2015, gaining the trust of customers once again ...