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Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). ). Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G i
Shaving can be done with a straight razor or safety razor (called 'manual shaving' or 'wet shaving') or an electric razor (called 'dry shaving') or beard trimmer. The removal of a full beard often requires the use of scissors or an electric (or beard) trimmer to reduce the mass of hair, simplifying the process.
Electric razors are made specifically for providing a clean shave. It has lesser battery power but more aggression towards clipping hair. Electric Trimmers, on the other hand, are not meant for clean shaves. They come with special combs fixed onto them that aid in proper grooming and trimming of the beard stubs to desired shapes and sizes.
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While other safety razors of the time used blades that required stropping before use and after a time had to be honed by a cutler, Gillette's razor used a disposable blade with two sharpened edges. Gillette's invention became the predominant style of razor during and after the First World War, when the U.S. Army began issuing Gillette shaving ...
Their first challenger was manufactured by King C. Gillette: a double-edged safety razor with replaceable blades. [citation needed] Gillette's idea was the use of the "loss leader" concept, in which the razors were sold at a loss, but the replacement blades earned a high margin and provided continuous sales. They were immensely successful ...
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