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Aristotle acknowledged that the union between the speaker’s appearance, his reputation, and his ability to give the speech all add up to the meaning of Ethos. [7] This can be done by: Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic
Plato, for instance, believed that literary culture had a strong impact on the ethical outlook of its consumers.In The Republic, Plato displays a strong hostility to the contents of the culture of his period, and proposes a strong censorship of popular literature in his utopia.
A sculpture representing Ethos outside the Australian Capital Territory Legislative Assembly in Canberra, Australia. Ethos (/ ˈ iː θ ɒ s / or US: / ˈ iː θ oʊ s /) is a Greek word meaning 'character' that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology; and the balance between caution and passion. [1]
McLuhan was a media theorist whose theories and whose choice of objects of study are important to the study of rhetoric. McLuhan's book The Mechanical Bride [108] was a compilation of exhibits of ads and other materials from popular culture with short essays involving rhetorical analyses of the persuasive strategies in each item. McLuhan later ...
Examples are the satiric mode, the ironic, the comic, the pastoral, and the didactic. [2] Frederick Crews uses the term to mean a type of essay and categorizes essays as falling into four types, corresponding to four basic functions of prose: narration, or telling; description, or picturing; exposition, or explaining; and argument, or ...
Literary critics have used the concepts of genres to classify speeches and works of literature since the time of Aristotle, who distinguished three rhetorical genres: the legal or judicial, the deliberative or political, and the ceremonial or epideictic. Since then, rhetorical approaches to genre and understanding of the term "genre" have ...
Anatomy of Criticism: Four Essays (Princeton University Press, 1957) is a book by Canadian literary critic and theorist Northrop Frye that attempts to formulate an overall view of the scope, theory, principles, and techniques of literary criticism derived exclusively from literature. Frye consciously omits all specific and practical criticism ...
New Historicism, a form of literary theory which aims to understand intellectual history through literature and literature through its cultural context, follows the 1950s field of history of ideas and refers to itself as a form of cultural poetics.