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The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1] [2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS). [3]
Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [ 2 ] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
There, he presented her with chocolate swooshes, a diamond ring made of gold and engraved with the Swoosh, and an envelope filled with 500 shares of Nike stock, then worth about seventeen cents per share or $85, [8] worth in 2023—after stock splits bringing the total to 32,000 shares—about $3 million. [10]
The Nike swoosh logo at the Mandalay Bay Resort and Casino NFL shop pictured on Feb. 6, 2024. ... Nike's Q2 financial performance "largely met expectations," but net revenue fell 7.7% to $12.35 ...
The Nike Swoosh logo, which is featured on every NBA team's jersey. Beginning with the 2017–18 NBA season, Nike Inc. became the uniform and apparel maker for the National Basketball Association (NBA). The Nike swoosh appeared on the front right shoulder of player uniforms for the first time in league history.
In March 2022, the Ateneo Blue Eagles, whose jerseys were supplied by Nike since 2002, replaced the Nike "swoosh" logo with the Jumpman logo for its jerseys in the university's basketball program beginning in the 84th season of the UAAP, becoming the first collegiate team outside of North America to bear the Jumpman logo. [27]
Nike Air Ship is a basketball shoe released by Nike in 1984. The shoe is notable for being the first sneaker to ever be worn by Michael Jordan as part of his contract with Nike. [ 1 ] The shoe has since been re-introduced by Nike as part of the Air Jordan line as the Jordan Air Ship .
Jeff Johnson, Nike's first employee, suggested calling the firm "Nike," named after the Greek winged goddess of victory, [16] and Blue Ribbon Sports was subsequently renamed Nike in 1971. [17] Nike's "swoosh" logo, now considered one of the most valuable logos in the world, was commissioned for $35 from graphic design student Carolyn Davidson ...