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Ad hominem (Latin for 'to the person'), short for argumentum ad hominem, refers to several types of arguments that are usually fallacious.Often currently this term refers to a rhetorical strategy where the speaker attacks the character, motive, or some other attribute of the person making an argument rather than the substance of the argument itself.
Tu quoque (/ tj uː ˈ k w oʊ k w iː /; [1] Latin for 'you also') is a discussion technique that intends to discredit the opponent's argument by attacking the opponent's own personal behavior and actions as being inconsistent with their argument, so that the opponent appears hypocritical.
Poisoning the well (or attempting to poison the well) is a type of informal fallacy where adverse information about a target is preemptively presented to an audience, with the intention of discrediting or ridiculing something that the target person is about to say.
Circumstantial ad hominem – stating that the arguer's personal situation or perceived benefit from advancing a conclusion means that their conclusion is wrong. [73] Poisoning the well – a subtype of ad hominem presenting adverse information about a target person with the intention of discrediting everything that the target person says. [74]
Lying and deception can be the basis of many propaganda techniques including Ad Hominem arguments, Big-Lie, Defamation, Door-in-the-Face, Half-truth, Name-calling or any other technique that is based on dishonesty or deception. For example, many politicians have been found to frequently stretch or break the truth. Managing the news
Examples of this include the speaker or writer: [48] Diverting the argument to unrelated issues with a red herring (Ignoratio elenchi) Insulting someone's character (argumentum ad hominem) Assuming the conclusion of an argument, a kind of circular reasoning, also called "begging the question" (petitio principii) Making jumps in logic (non sequitur)
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ad hominem: to/at the man: Provides the term argumentum ad hominem, a logical fallacy in which a person themselves is criticized, when the subject of debate is their idea or argument, on the mistaken assumption that the soundness of an argument is dependent on the qualities of the proponent. ad honorem: to/for the honour