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Slazenger (/ ˈ s l æ z ə n dʒ ər /) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). [1] One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street, London. [2]
In March 2004, Sports Direct acquired outdoor gear manufacturer Karrimor for a reported £5 million. [55] In August 2005, Sports Direct took a £9 million stake and signed a lucrative long-term deal in with troubled brand Umbro, [56] which was subsequently sold to Nike. [57] [58] In 2006, Sports Direct acquired Kangol for an estimated £12 ...
The remainder of Dunlop Slazenger was eventually sold to Sports Direct for £40 million in 2004. Since then Dunlop, Slazenger and other brands have been licensed or sold to other companies, notably Dunlop Sport being sold to Sumitomo Rubber Industries (SRI), a company of Sumitomo Group, for US$ 137.5 million in 2016–17. [7]
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Frasers Group bought Dunlop Slazenger for £40 million in 2004. [16] In December 2016, Sports Direct announced it had agreed to sell the Dunlop brand to Sumitomo Rubber Industries for £112 million ($137.5 million). [17] Sumitomo already owned the rights to the sports as well as the rubber industries brand in most of the world.
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