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  2. Event marketing - Wikipedia

    en.wikipedia.org/wiki/Event_marketing

    Event marketing strategy is a tailor-made plan to promote a brand/product with events as an advertising tool. This includes an in-depth analysis of plans for the brand's presence at events. In order to measure the success of event marketing, the brand impact has to be verified.

  3. Promoter (entertainment) - Wikipedia

    en.wikipedia.org/wiki/Promoter_(entertainment)

    A promoter works with event production and entertainment industries to promote their productions, including in music and sports. Promoters are individuals or organizations engaged in the business of marketing and promoting live, or pay-per-view and similar, events, such as music concerts, gigs, nightclub performances and raves; sports events; and festivals.

  4. Event management - Wikipedia

    en.wikipedia.org/wiki/Event_management

    Event management might be a tool for strategic marketing and communication, used by companies of every size. Companies can benefit from promotional events as a way to communicate with current and potential customers. For instance, these advertising-focused events can occur as press conferences, promotional events, or product launches.

  5. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    Sponsorship generally involves supplying resources (such as money) to a group or an event in exchange for advertising or publicity. Company will often help fund athletes, teams, or events in exchange for having their logo prominently visible. This is done through the use of product placement or by placing logos on team uniforms/equipment. [14]

  6. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Successful branding involves targeting audiences who appreciate the organization's mission and vision, business values and marketing program. Advertising is a small but important part of marketing communications; the marketing communications mix is a set of tools that can be used to deliver a clear and consistent message to target audiences .

  7. WWE kicks, punches, slams marketing efforts into high gear ...

    www.aol.com/entertainment/wwe-kicks-punches...

    More than 4.7 million people watched the event live, making it the most-viewed outside the ring event in WWE history, according to the company. The press conference had more than 100 million views ...

  8. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    Promoting a product is essential in the positioning concept. It is the process marketers use to communicate their products' attributes to the intended target market. In order for products to be successful businesses must focus on the customer needs, competitive pressures, available communication channels and carefully crafted key messages. [22]

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