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  2. Audience memory curve - Wikipedia

    en.wikipedia.org/wiki/Audience_memory_curve

    The audience memory curve is an important principle to understand in order to better communicate and present information to an audience. Understanding how people retain and connect with information will help a presented to take control of what an audience takes away from their presentation and is a huge skill to have as a presenter.

  3. Audience analysis - Wikipedia

    en.wikipedia.org/wiki/Audience_analysis

    The survey informed the researchers that the audience would also like to experience a site with minimal graphics and short download times and one that is intuitive and easy to navigate. This study illustrates how an audience analysis should not only address what the users are able to do but also what they, as the users, would prefer. [12]

  4. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    (The audience share is normally calculated by dividing a given channel's average audience by the average audience of all channels). Audience potential: The total number of people in a given geographical area who conform to a specific definition, such as the number of people with a television (or radio) set or the total number of people aged 6 ...

  5. Media management - Wikipedia

    en.wikipedia.org/wiki/Media_management

    In order to understand management in media enterprises it is crucial to build a larger picture of the media marketplace. The characteristics of media markets differ from markets of other economic sectors in several ways. One characteristic of media markets is the multidimensional competition. Media enterprises operate in three different markets.

  6. Communications management - Wikipedia

    en.wikipedia.org/wiki/Communications_management

    Communication and management are closely linked together. Since communication is the process of information exchange of two or people and management includes managers that gives out information to their people. Moreover, communication and management go hand in hand. [1] It is the way to extend control; the fundamental component of project ...

  7. Audience reception - Wikipedia

    en.wikipedia.org/wiki/Audience_reception

    Audience can be active (constantly filtering or resisting content) or passive (complying and vulnerable). Audience analysis emphasizes the diversity of responses to a given popular culture artifact by examining as directly as possible how given audiences actually understand and use popular culture texts.

  8. Influence of mass media - Wikipedia

    en.wikipedia.org/wiki/Influence_of_mass_media

    Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs. Whether a media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics.

  9. Management control system - Wikipedia

    en.wikipedia.org/wiki/Management_control_system

    Management control as an interdisciplinary subject. A management control system (MCS) is a system which gathers and uses information to evaluate the performance of different organizational resources like human, physical, financial and also the organization as a whole in light of the organizational strategies pursued.