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Descriptive metadata is typically used for discovery and identification, as information to search and locate an object, such as title, authors, subjects, keywords, and publisher. Structural metadata describes how the components of an object are organized. An example of structural metadata would be how pages are ordered to form chapters of a book.
Business metadata is important because it can greatly facilitate the usefulness of the data to business people. A simple example of business metadata is a glossary entry. Hover functionality in an application or web form can enable a glossary definition to be shown when cursor is on a field or term.
A good example of metadata is the cataloging system found in libraries, which records for example the author, title, subject, and location on the shelf of a resource. Another is software system knowledge extraction of software objects such as data flows, control flows, call maps, architectures, business rules, business terms, and database schemas.
Metadata management goes by the end-to-end process and governance framework for creating, controlling, enhancing, attributing, defining and managing a metadata schema, model or other structured aggregation system, either independently or within a repository and the associated supporting processes (often to enable the management of content).
Tags may take the form of words, images, or other identifying marks. An analogous example of tags in the physical world is museum object tagging. People were using textual keywords to classify information and objects long before computers. Computer based search algorithms made the use of such keywords a rapid way of exploring records.
Hashtags have been used to gather customer criticism of large companies. In January 2012, McDonald's created the #McDStories hashtag so that customers could share positive experiences about the restaurant chain, but the marketing effort was cancelled after two hours when critical tweets outnumbered praising ones. [53] The rise of hashtag activism
It is also useful to distinguish metadata, that is, a description of other data. A similar yet earlier term for metadata is "ancillary data." The prototypical example of metadata is the library catalog, which is a description of the contents of books.
Meta elements provide information about the web page, which can be used by search engines to help categorize the page correctly. They have been the focus of a field of marketing research known as search engine optimization (SEO), where different methods are used to provide a user's website with a higher ranking on search engines.