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Introduced in 2002, Gatorade Ice was marketed as a lighter flavored Gatorade and came in Strawberry, Lime, Orange, and Watermelon. All of these flavors were colorless and transparent. Ice was re-branded in 2006 as Gatorade Rain and the flavor selections altered. In late 2007, a low-calorie line of Gatorade drinks, named G2, was released. [32]
Gatorade Thirst Quencher - G Series Perform 02; Gatorade G Series Recover 03; Gatorade G2; Gatorade Natural; Gatorade G2 Natural; Gatorade G Series FIT Prime 01 Pre-Workout Fuel; Gatorade G Series FIT Perform 02 Workout Hydration; Gatorade G Series FIT Recover 03 Post-Workout Recovery; Gatorade G Series PRO 01 Nutrition Shake; Gatorade G Series ...
Photo: Megan Hageman. Design: Eat This, Not That!Born out of a University of Florida lab, Gatorade has fueled athletes and quenched thirst since 1965. What started as an energizing elixir meant to ...
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“Gatorade may be more effective for hydrating than water because it is a sports drink with sugar and electrolytes. ... Old Navy's Break a Sweat Sale has activewear from $2 — shop our top picks ...
Gatorade, a manufacturer of sport-themed food and beverages effectively introduced Gatorade G2, a low-calorie line of Gatorade drinks. Likewise, Porsche, a specialized automobile manufacturer successfully markets its lower-end line, Porsche Boxster and higher-end line, Porsche Carrera .
Gatorade says it's trying to explain the changes to consumers. "As with any new product launch, a key focus of our marketing efforts has been to educate athletes," a spokeswoman wrote in an email.
Apart from carbonated soft drinks of PepsiCo such as Pepsi, 7 Up, Mountain Dew and Mirinda, the company distributes Tropicana and Tropicana Slice fruit juice brands, Gatorade sports-themed beverages, Sting energy drinks, Creambell milkshakes, Duke's club soda, Lipton ready-to-drink ice tea, and Aquafina brand of bottled water.
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