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In 1975, the companies of Ricard and Pernod Fils, the two largest French aniseed aperitif producers and fierce competitors, [12] merged creating the Pernod Ricard group, which currently owns the Ricard company. [13] After the merger, in 1978, Patrick Ricard became the CEO of the Pernod Ricard group which he held until his death on 17 August 2012.
Pernod Ricard (French: [pɛʁno ʁikaʁ]) is a French company best known for its anise-flavoured pastis apéritifs Pernod Anise and Ricard Pastis (often referred to simply as Pernod or Ricard). The world's second-largest wine and spirits seller, [ 3 ] it also produces several other types of pastis.
Pernod Fils (French pronunciation: [pɛʁnoˈfis]) was the most popular brand of absinthe throughout the 19th century until it was banned in 1915. During the Belle Époque , the Pernod Fils name became synonymous with absinthe, and the brand represented the de facto standard of quality by which all others were judged.
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Jacquillat started out as a management assistant, then becoming administrative director and finally secretary general. Placed in charge of the merger with the Ricard group in 1974, he contributed to the creation of Pernod Ricard consequent to which he became 'Directeur General' (CEO) from 1977 to 2000, then Director and Vice President until 2004.
Ricard was the first commercial sponsor of the Tour de France in 1948. [4] Pickup-trucks on the Tour displayed the Ricard colours, and the company provided free music concerts along the route. [4] In 1970 Ricard built the Circuit Paul Ricard, a race track near the village of Le Castellet in the department of Var in southern France. [4]
Ricard, a French distilled beverages company which merged with Pernod Fils to form Pernod Ricard; Ricards Lodge High School, Comprehensive secondary school for girls in Wimbledon; Paul Ricard (disambiguation) Ricardo (disambiguation) Richard (disambiguation)
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