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Coke has considerably higher profit margins than Pepsi, in the area of 21.8% at the operating level for the soda giant versus 14.3% for the salty snacks leader.
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition ...
According to Pepsi, they spent 14 million dollars on their design, [4] while Coca-Cola's dispenser costed $250,000. NASA considered these dispensers an "engineering demonstration", but for both companies it was a PR action. [5] Coca-Cola claimed a win in the "Space Cola Wars" stating that it is "the first soft drink tasted in space". [6]
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began...
The pandemic had a mixed impact on packaged food and beverage companies. The stay-at-home orders led to increased demand in the at-home channel. However, lower sales in on-the-go channels ...
Instead, Coca-Cola decided to use Thums Up as a rival brand to Pepsi. The Coca-Cola Company by this time had about 60.5% share of the Indian soft-drink market but found out that if it took out Thums Up, it would remain with only 28.7% of the market, hence Thums Up was re-launched, targeting 30- to 40-year-olds.
Coca-Cola enjoys the backing of Warren Buffett, but it has seen revenues slipping — posting year-over-year losses in each year since 2016. Pepsi, on the other hand, seems to have a better ...
The continued decline in sales for diet soda in the past several years Consumers are taking a visible inclination towards healthier, natural options. Coca-Cola Is a Better Long-Term Investment ...