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Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. [5] Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna’s Instagram account. [6] The website launched on May 11, 2018, along with a pop-up shop in Brooklyn, New York, which was open the first two days the brand launched. [7]
Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by Rihanna under the luxury fashion group LVMH (Moët Hennessy Louis Vuitton). Fenty was launched in May 2019. [ 1 ] The fashion label made Rihanna the first woman and also the first person of colour to head a luxury brand for the LVMH group. [ 2 ]
In May 2018, TechStyle partnered with Rihanna to launch Savage X Fenty, a lingerie, sleepwear, and accessories brand for women and men. [36] The original launch in 2018 included four capsule collections in the main line, and the brand expanded and launched numerous capsules, often with celebrity partners Normani and Lizzo. [36]
Fenty Beauty launched at Sephora in 2017, and expanded with Fenty Skin in 2020 and Fenty Hair in 2024. In February 2023, she shared with ELLE how she developed the Liquid Lipstick, saying, “When ...
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Rihanna. Fenty (clothing line) Singer Rihanna recently became the latest victim of a high-profile business flop, bidding farewell to her fashion label Fenty after not quite two years.
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