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In March 2020, Fast Company named Savage x Fenty one of the 10 most innovative style companies of 2020, alongside brands such as Madewell and Levi Strauss & Co. [38] In October 2020, Savage x Fenty launched the brand’s first menswear collection with Christian Combs, which debuted at the 2020 Fashion Show during New York Fashion Week. [39]
Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. [5] Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna’s Instagram account. [6] The website launched on May 11, 2018, along with a pop-up shop in Brooklyn, New York, which was open the first two days the brand launched. [7]
Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by Rihanna under the luxury fashion group LVMH (Moët Hennessy Louis Vuitton). Fenty was launched in May 2019. [1] The fashion label made Rihanna the first woman and also the first person of colour to head a luxury brand for the LVMH group. [2] Fenty was closed in 2021. [3]
Rihanna just announced a limited-edition collaboration between her brand, Savage X Fenty, and Italian fashion house Diesel. ELLE.com got the exclusive story behind the capsule.
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Fenty (clothing line) ... This music magnate has had a number of successful businesses, including clothing lines like Billionaire Boys Club. But Qream With a Q, a brand of liqueur launched in 2011 ...