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Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. [5] Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna’s Instagram account. [6] The website launched on May 11, 2018, along with a pop-up shop in Brooklyn, New York, which was open the first two days the brand launched. [7]
Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by Rihanna under the luxury fashion group LVMH (Moët Hennessy Louis Vuitton). Fenty was launched in May 2019. [1] The fashion label made Rihanna the first woman and also the first person of colour to head a luxury brand for the LVMH group. [2] Fenty was closed in 2021. [3]
In March 2020, Fast Company named Savage x Fenty one of the 10 most innovative style companies of 2020, alongside brands such as Madewell and Levi Strauss & Co. [38] In October 2020, Savage x Fenty launched the brand’s first menswear collection with Christian Combs, which debuted at the 2020 Fashion Show during New York Fashion Week. [39]
The Savage X Fenty store, located at 1442 Woodward Ave., was more than two years in the making, with the brand first announcing it would open a brick-and-mortar store in Detroit in May 2022. This ...
Rihanna is on fire!. The singer posted a video to her Savage X Fenty Instagram on Nov. 14, modeling the brand's new Lavish Lace lingerie.. She posed in an all-yellow ensemble, including a matching ...
Rihanna. Fenty (clothing line) Singer Rihanna recently became the latest victim of a high-profile business flop, bidding farewell to her fashion label Fenty after not quite two years.
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