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While soju is traditionally consumed straight, a few cocktails and mixed drinks use soju as a base spirit. Beer and soju can be mixed to create somaek (소맥), a portmanteau of the words soju and maekju (맥주 beer). [63] Flavored soju is also available. It is also popular to blend fruits with soju and to drink it in "slushy" form. [64]
Hite Brewery Co., Ltd. is the leading player in the Korean alcoholic drinks market, generating a 50.2% share. [note 1] Jinro's brand of soju is the biggest-selling spirit in the world, according to a survey by the UK-based Drinks International magazine, easily outselling vodka and whisky brands last year. [note 2]
The name "Chamisul", meaning "dew" in Korean, was created by Son Hye-won, the representative of Cross Point to represent the dew on the bottles of cold soju. It is also the Korean-reading of the hanja Jin-ro (眞 露), the name of the company. [8]
Flavored soju, however, is amazing. It's basically alcoholic fruit juice, and for those of you who are anything like me and have the tastebuds of a 5-year-old, I promise you won't want to get ...
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Although soju is often compared to vodka, it has a sweet taste due to added sugar. The drink is usually served in a shot glass. It has a smooth, clean taste, and pairs well with a variety of Korean dishes. Soju is generally inexpensive; a typical bottle costs about ₩1,800, less than US$1.65 (convenience store standards). [49]
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