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  2. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]

  3. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. [6] Persuasion is also often used to pursue personal gain, such as election ...

  4. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    The purpose of argumentation (also called persuasive writing) is to prove the validity of an idea, or point of view, by presenting sound reasoning, discussion, and argument to thoroughly convince the reader. Persuasive writing/persuasion is a type of argumentation with the additional aim to urge the reader to take some form of action.

  5. APA Task Force on Deceptive and Indirect Methods of ...

    en.wikipedia.org/wiki/APA_Task_Force_on...

    The APA Task Force on Deceptive and Indirect Methods (or Techniques) of Persuasion and Control (DIMPAC/DITPACT) was formed at the request of the American Psychological Association (APA) in 1983. The APA asked Margaret Singer , a leading theorist in cults and coercive persuasion , to chair a task force to "expose cult methods and tactics".

  6. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    Propaganda techniques are methods used in propaganda to convince an audience to believe what the propagandist wants them to believe. Many propaganda techniques are based on socio-psychological research. Many of these same techniques can be classified as logical fallacies or abusive power and control tactics.

  7. Argumentation theory - Wikipedia

    en.wikipedia.org/wiki/Argumentation_theory

    In its most common form, argumentation involves an individual and an interlocutor or opponent engaged in dialogue, each contending differing positions and trying to persuade each other, but there are various types of dialogue: [6] Persuasion dialogue aims to resolve conflicting points of view of different positions.

  8. Rhetorical device - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_device

    In rhetoric, a rhetorical device, persuasive device, or stylistic device is a technique that an author or speaker uses to convey to the listener or reader a meaning with the goal of persuading them towards considering a topic from a perspective, using language designed to encourage or provoke an emotional display of a given perspective or action.

  9. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a set of written arguments to convince, motivate, or move readers into a particular point of view or opinion on your topic. This argument is typically presented with reasoned opinions backed and explained by evidence that supports the thesis .