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  2. What if Facebook Ads Are Actually Working? - AOL

    www.aol.com/2012/07/20/what-if-facebook-ads-are...

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  3. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    This is within the Facebook Ads product, available to users and businesses alike. While posting an ad through the Facebook Ad Manager, an advertiser is provided with a set of characteristics that will define their target market. These traits include geographical location, gender, age, work, relationship status, and interests such as music. [2]

  4. Facebook Ads - Wikipedia

    en.wikipedia.org/?title=Facebook_Ads&redirect=no

    This page was last edited on 2 February 2022, at 23:42 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.

  5. Facebook Reels - Wikipedia

    en.wikipedia.org/wiki/Facebook_Reels

    Facebook Reels or Reels on Facebook is a short-form video-sharing platform complete with music, audio and artificial effects, offered by Facebook, an online social networking service owned by American company Meta Platforms. Similar to Facebook's main service, the platform hosts user-generated content, but it only allows for pieces to be 90 ...

  6. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    Social networks such as Facebook, Instagram, LinkedIn, Reddit, Pinterest, TikTok, and Twitter have also adopted pay-per-click as one of their advertising models. The amount advertisers pay depends on the publisher and is usually driven by two major factors: the quality of the ad, and the maximum bid the advertiser is willing to pay per click ...

  7. Project Alamo - Wikipedia

    en.wikipedia.org/wiki/Project_Alamo

    Facebook was thus used for cost-effective donor discovery, essentially a funnel for new contributors. [citation needed] After the election, Brad Parscale, a principal at Giles-Parscale and the Trump campaign's Digital Director, described how the Facebook fundraising funnel worked: "Maybe you see an ad on Facebook and donate $5. Now you're in my ...

  8. Facebook - Wikipedia

    en.wikipedia.org/wiki/Facebook

    Facebook's revenue depends on targeted advertising, which involves analyzing user data to decide which ads to show each user. Facebook buys data from third parties, gathered from both online and offline sources, to supplement its own data on users.

  9. Dark advertising - Wikipedia

    en.wikipedia.org/wiki/Dark_Advertising

    In July 2012, the social network Facebook added the ability to create unpublished posts. [2] These could be sponsored, citing "page posts usually contain information that are relevant to only a segment of the page's audience". The term "Dark Advertising" was coined by marketing professionals shortly after, and has been used in the media ever since.