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2. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   This makes the ads less intrusive and more successful in delivering the appropriate content to the right audience. The advertisement algorithm is also capable of monitoring performance so that advertisers or Facebook marketers can modify their audience and the nature, budget, and duration of the ads based on their performance.

3. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   A study from 2011 attributed 84% of "engagement" or clicks and likes that link back to Facebook advertising. [43] By 2014, Facebook had restricted the content published from business and brand pages. Adjustments in Facebook algorithms had reduced the audience for non-paying business pages (that have at least 500,000 "Likes") from 16% in 2012 ...

4. Facebook Platform - Wikipedia

   en.wikipedia.org/wiki/Facebook_Platform

   The Facebook Platform is the ... allowing users to post free classified ads, Facebook ... Numerous applications created by the class were highly successful, and ...

5. Meta Platforms - Wikipedia

   en.wikipedia.org/wiki/Meta_Platforms

   Facebook ranked No. 34 in the 2020 Fortune 500 list of the largest United States corporations by revenue, with almost $86 billion in revenue [176] most of it coming from advertising. [ 177 ] [ 178 ] One analysis of 2017 data determined that the company earned US$20.21 per user from advertising.

6. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

7. Facebook - Wikipedia

   en.wikipedia.org/wiki/Facebook

   Facebook's privacy problems resulted in companies like Viber Media and Mozilla discontinuing advertising on Facebook's platforms. [ 209 ] [ 210 ] A January 2024 study by Consumer Reports found that among a self-selected group of volunteer participants, each user is monitored or tracked by over two thousand companies on average.