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The limit does not exist 🤯 #BalmLife #RanchLife,” reads the caption on an April 1, 2022 Instagram post from Burt’s Bees and Hidden Valley showing ranch-flavored lip balm.
It started as a ridiculous April Fool’s joke and ended as a sold-out product.
As of March 2018, Burt's Bees lip balm had reached such a level of popularity that some reports claimed one tube of the lip balm was purchased every second. [21] In 2022, Burt's Bees announced a multi-year partnership with rePurpose Global to finance a critical recycling infrastructure that prevents plastic waste from flowing into the ocean. [22]
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A trend started in 2014 Beezin' is the practice of applying Burt's Bees brand lip balm, often menthol or peppermint flavored, to one's eyelids. [1] This practice, besides causing a stinging in the eyes, is purported to induce or heighten the sensation of being drunk or high, [2] or create a state or perceived state of enhanced alertness.
Beezin' is a trend dating back to 2013 in which a person applies Burt's Bees brand lip balm onto the eyelids. [26] The practice is done in order to feel a sensation of being high or drunk, and even to increase the desired effects of alcohol and other substances. [27] In 2022, Beezin' became a viral trend on the social media platform TikTok. [28]
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