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  2. Transfer (propaganda) - Wikipedia

    en.wikipedia.org/wiki/Transfer_(propaganda)

    Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.

  3. Schaffer method - Wikipedia

    en.wikipedia.org/wiki/Schaffer_method

    The Jane Schaffer method is a formula for essay writing that is taught in some U.S. middle schools and high schools.Developed by a San Diego teacher named Jane Schaffer, who started offering training and a 45-day curriculum in 1995, it is intended to help students who struggle with structuring essays by providing a framework.

  4. Personal advertisement - Wikipedia

    en.wikipedia.org/wiki/Personal_advertisement

    A personal advertisement, sometimes called a contact ad, is a form of classified advertising in which a person seeks to find another person for friendship, romance, marriage, or sexual activity. In British English, it is commonly known as an advert in a lonely hearts column .

  5. Application essay - Wikipedia

    en.wikipedia.org/wiki/Application_essay

    An admissions or application essay, sometimes also called a personal statement or a statement of purpose, is an essay or other written statement written by an applicant, often a prospective student applying to some college, university, or graduate school. The application essay is a common part of the university and college admissions process.

  6. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    Next Levinson (1989) suggests writing a descriptive summary on the target market or consumers. The fourth element is to establish a statement that itemizes the marketing tools and methods planning to be used in the strategy (for example, radio advertising during 6.30am – 9am on weekday mornings or window displays that are regularly updated).

  7. Targeted advertising - Wikipedia

    en.wikipedia.org/wiki/Targeted_advertising

    This type of targeted advertising focuses on localizing content, for example, a user could be prompted with options of activities in the area, for example, places to eat, nearby shops, etc. Although producing advertising off consumer location-based services can improve the effectiveness of delivering ads, it can raise issues with the user's ...

  8. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    Examples are the satiric mode, the ironic, the comic, the pastoral, and the didactic. [ 2 ] Frederick Crews uses the term to mean a type of essay and categorizes essays as falling into four types, corresponding to four basic functions of prose: narration , or telling; description , or picturing; exposition , or explaining; and argument , or ...

  9. Live for Now - Wikipedia

    en.wikipedia.org/wiki/Live_for_Now

    The advertisement was pulled by the company one day after its distribution due to criticism. [7] The response to the ad's release has been described as "instant condemnation" of the PepsiCo brand. [8] The company released a statement, saying: Pepsi was trying to project a global message of unity, peace and understanding.