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In 1923, Georges Claude and his French company Claude Neon introduced neon gas signs to the United States [20] by selling two to a Packard car dealership in Los Angeles. Earle C. Anthony purchased the two signs reading "Packard" for $1,250 apiece. [2] Neon lighting quickly became a popular fixture in outdoor advertising.
Douglas Leigh (May 24, 1907 – December 14, 1999) was an American advertising executive and lighting designer, and a pioneer in signage and outdoor advertising. [1] [2] He is famous for making New York City's Times Square the site of some of the world's most famous neon signs, [3] or electric billboards.
A letter board or letter sign, also known as marquee, is a customizable form of signage that employs individually movable letters of the alphabet.They are used by, e.g., movie theaters to list the current roster of films, churches to display the titles of sermons, and other buildings, people, and institutions whose signs are required to change on a regular basis.
Digital signage on the side of a building reports stock prices. Dow Jones News Ticker, Times Square Digital signage is a segment of electronic signage.Digital displays use technologies such as LCD, LED, OLED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text.
A marquee outside The Anthem advertises a sold-out Bon Iver concert. The current usage of the modern English word marquee, that in US English refers specifically to a canopy projecting over the main entrance of a theater, which displays details of the entertainment or performers, was documented in the academic journal American Speech in 1926: "Marquee, the front door or main entrance of the ...
In the fall of 2009, MSLO announced the development of a line of outdoor furniture, indoor organization, kitchen cabinets, and decor products at Home Depot. On December 7, 2011, JCPenney announced the acquisition of 16.6 percent of the company's stock. JCPenney planned to put "mini-Martha Stewart shops" in many of its stores in 2013, as well as ...
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