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Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out of the box by Google Analytics.
Google has replaced the service internally with Firebase Dynamic Links which is now used to shorten links for Google Maps and Google Workspace products. [6] The user could access a list of URLs that had been shortened in the past after logging in to their Google Account. Real-time analytics data, including traffic over time, top referrers, and ...
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The technology behind the World Wide Web, the Hypertext Transfer Protocol (HTTP), does not actually make any distinction between "deep" links and any other links—all links are functionally equal. This is intentional; one of the design purposes of the Web is to allow authors to link to any published document on another site.
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Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
Google Care Studio – tool for clinicians to search, browse and see highlights across a patient's broader electronic health record. Google Fit – health-tracking platform. Health Connect (beta) – Android platform which help health and fitness apps to use the same on-device data, within a unified ecosystem. [4]
Because ETags are cached by the browser and returned with subsequent requests for the same resource, a tracking server can simply repeat any ETag received from the browser to ensure an assigned ETag persists indefinitely (in a similar way to persistent cookies). Additional caching headers can also enhance the preservation of ETag data. [8]