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  2. Brand extension - Wikipedia

    en.wikipedia.org/wiki/Brand_extension

    An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category. In the 1990s, 81 percent of new products used brand extension to introduce new brands and to create sales. [1]

  3. Brand architecture - Wikipedia

    en.wikipedia.org/wiki/Brand_architecture

    Endorsed brands, and sub-brands – For example, Nestle KitKat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren. These brands include a parent brand—which may be a corporate brand, an umbrella brand, or a family brand – as an endorsement to a sub-brand or an individual, product brand. The endorsement should add credibility to ...

  4. File:Neil Mcelroy's 1931 Brand Man Memo.pdf - Wikipedia

    en.wikipedia.org/wiki/File:Neil_Mcelroy's_1931...

    English: Product Management was initially started in a 1931 memo requesting additional employees focused on brand management by Procter & Gamble employee, Neil H. McElroy. McElroy needed “Brand Men” who would take on the role of managing products, advertising, and promotions, while tracking sales.

  5. Masstige - Wikipedia

    en.wikipedia.org/wiki/Masstige

    Kitchen, [clarification needed] a reasonable equilibrium between perceived prestige and price premium is critical to an effective masstige strategy. That is to say that masstige brand positioning for the consumer is to develop the brand as a premium, or reasonable level of perceived prestige yet whose price point is similar to middle-range brands as outlined in the diagram below.

  6. Product line extension - Wikipedia

    en.wikipedia.org/wiki/Product_line_extension

    Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. This is as opposed to brand extension which is a new product in a totally different product category. Line extension occurs when the company lengthens its ...

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    mail.aol.com

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  8. Are these prices a mistake? Someone forgot to turn off these ...

    www.aol.com/lifestyle/are-these-prices-a-mistake...

    The Toniebox is an imagination-building, screen-free digital audio toy that plays stories, sings songs and more, and it's still on sale for its same Black Friday price.

  9. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity.