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James Olds (May 30, 1922 – August 21, 1976) was an American psychologist who co-discovered the pleasure center of the brain with Peter Milner while he was a postdoctoral fellow at McGill University in 1954.
Brain stimulation reward (BSR) is a pleasurable phenomenon elicited via direct stimulation of specific brain regions, originally discovered by James Olds and Peter Milner. BSR can serve as a robust operant reinforcer.
The reward system (the mesocorticolimbic circuit) is a group of neural structures responsible for incentive salience (i.e., "wanting"; desire or craving for a reward and motivation), associative learning (primarily positive reinforcement and classical conditioning), and positively-valenced emotions, particularly ones involving pleasure as a core component (e.g., joy, euphoria and ecstasy).
If you have had trouble saving for retirement, putting money away for a down payment, creating a budget, saving for family vacation or other money goals, don't feel too bad, said Brad Klontz, a...
Operant conditioning, also called instrumental conditioning, is a learning process where voluntary behaviors are modified by association with the addition (or removal) of reward or aversive stimuli. The frequency or duration of the behavior may increase through reinforcement or decrease through punishment or extinction .
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Delaying gratification is the same as controlling the impulse for immediate gratification, which requires cognitive control. The ventral striatum, located in the midbrain, is the part of the limbic system that is the reward center [29] as well as a pleasure center. [30] The limbic system will always react to the potential for instant pleasure. [30]