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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
Dockers is an American brand of garments and other accessories from Levi Strauss & Co. Levi Strauss & Co., then specializing in denim, introduced the Dockers brand in 1986. Dockers became a leading brand of business casual clothing for men under the leadership of Bob Siegel. [1]
Levi (/ ˈ l iː v aɪ / LEE-vy; Hebrew: לֵוִי, Modern: Levī, Tiberian: Lēwī) was, according to the Book of Genesis, the third of the six sons of Jacob and Leah (Jacob's third son), and the founder of the Israelite Tribe of Levi (the Levites, including the Kohanim) and the great-grandfather of Aaron, Moses and Miriam. [3]
Haas' tenure and dedication at Levi Strauss – along with that of his business partner and brother-in-law Daniel E. Koshland Sr. [5] – is widely credited with "saving" the company, leading it through the Great Depression, racial integration at its factories, the global popularization of the Levi brand, and the creation of the Levi Strauss ...
This design is on all Levi's jeans today. In December 1870, Davis was asked by a customer to make a pair of strong working pants for her husband who was a woodcutter. [7] To create suitably robust pants for working, he used duck cloth and reinforced the weak points in the seams and pockets with the copper rivets.
Peter E. Haas (December 20, 1918 – December 3, 2005) [1] was an American billionaire businessman who was president and CEO (1976–2005) and chairman (1981–1989) of Levi Strauss & Co. [ 2 ] Biography
The Levi's Corporation also introduced a slim boot-cut fit known as 517 and 527. The difference between the two is that the 517s sit at the waist line and the 527s sit below the waist line. Later, Levi's would develop other styles and fits such as the loose, slim, comfort, relaxed, skinny, and a regular fit with a tapered leg.