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Sneakers have some of the highest resale multiples among retail consumer goods. Sneakers are resold for prices that can exceed 10x return on the most coveted, low-production releases. [3] [34] In the 2010s, the sneaker market expanded into online retailing and auction sites. Some retailers have implemented a raffle system for online and in ...
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Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
The site sells shoes and accessories. [52] [53] Zappos sponsors the "Zappos Rock 'n' Roll Las Vegas Marathon and ½ Marathon", which draw 28,000 runners each year. They also sponsor the Zappos WCC basketball championships. During the tournament, Zappos hosts "Kidz Day", which outfits local Las Vegas kids with a new pair of shoes and an event T ...
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Sneaker companies encourage this trend by producing rare sneakers in limited numbers, often at very high retail prices. Artistically-modified sneakers can sell for upwards of $1000 at exclusive establishments like Saks Fifth Avenue. [21] In 2005, a documentary, Just for Kicks, about the sneaker phenomenon and history was released.
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