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Promotional representatives persuade customers to use sales promotional advertising items of the wholesale commodity distributor. They visit retail establishments, for example department stores, pubs, supermarkets, and clubs to persuade customers to use advertising items and promote the sale of company products.
Outside sales promotion activities include advertising, publicity, public relations activities, and special sales events. Inside sales promotion activities include window displays, product and promotional material display and promotional programs such as premium awards and contests. [1] Sale promotions often come in the form of discounts.
Essendant Inc., formerly known as United Stationers, is a national wholesale distributor of office supplies, with consolidated net sales of $5.3 billion. Essendant serves 30,000 reseller customers and stocks over 160,000 items, including traditional office products, office furniture, janitorial and break room supplies, industrial supplies, and technology products.
The Advertising Specialty Institute (ASI) is a for-profit organization serving the advertising specialty industry, (which mainly creates and distributes promotional products). [1] Members of ASI include both manufacturers and suppliers of promotional merchandise as well as promotional product distributors.
At the same time, Costco is choosy about what it sells. A typical warehouse offers some 3,800 unique items, called stock-keeping units (SKUs), compared with some 120,000 at a Walmart store. Rather ...
Resellers- buy B2B products to sell through retail or wholesale establishments (e.g.: Walmart buying vacuums to sell in stores) Governments- buy B2B products for use in government projects (e.g.: purchasing weather monitoring equipment for a wastewater treatment plant)
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