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Forrest Mars changed the name of Kal Kan dog food to Pedigree, and Kal Kan cat food to Whiskas. As of 1991, Mars controlled 60 percent of the pet food market, both in volume and value. Whiskas was the number one brand. As of 1994, Mars was the leading pet food company worldwide with $4 billion in sales. [51]
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NASA is accepting submissions until September 8 from people who want to send their names to Mars on board of the next mission
In addition to a recognizable name, the brand came with free-and-clear trademark ownership. Reich emphasizes that the brands that didn't sell on Dec. 8 are still available, and their prices are ...
She is a brand partner with Louis Vuitton, Bulgari, and Alpha Industries. [28] Carson self-published So, You Want to Be an Astronaut in 2018 [29] and Ready for Liftoff: Becoming an Astronaut of the Mars Generation in 2022. [28] She has written for The Independent. [30] Carson has a popular Instagram account and a large Twitter (X) following. [2]