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Night Inc. is an American digital talent management company founded in 2015 by Reed Duchscher. [1] Through its talent management arm Night Media, the company currently manages digital creators including Kai Cenat, Hasan Piker, ZHC, The Costco Guys, Cold Ones (Maxmoefoe & Anything4views), [2] and Safiya Nygaard. [3]
The company was founded in 2012 by Derek Maxfield, who is CEO, and Melanie Huscroft, and is headquartered in Lehi, Utah. [ 2 ] [ 3 ] Between 2017 and 2019, Younique was 60% owned by Coty, Inc. In 2019, Coty sold their share of the business back to Maxfield and Huscroft.
Companies that engage in the influence-for-hire industry range from content farms to high end public relations agencies. Traditionally influence operations have largely been confined to public sector actors like intelligence agencies, in the influence-for-hire industry the groups conduction the operations are private with commerce being their primary consideration. [2]
Micro-influencers — those with followings of 2,000 to 50,000 — can make money on the platform as a side hustle. A survey of 5,000 influencers found that almost half charge $200 to $400 for a ...
For many young people, including the 57 percent of Gen Z who say they want to be influencers, it's a dream job. When asked what they want to be when they grow up, the most popular occupation among ...
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The term has more recently been associated specifically with people who influence and guide the interest of others using social media. [6] The modern referent of the term is commonly a paid role in which a business entity pays for the social media influence-for-hire activity to promote its products and services, known as influencer marketing. [7]
One of the most popular AI influencers had a link in her bio to a profile on Fanvue, an OnlyFans competitor. On her Fanvue account, the influencer posted provocative photos — and for a $7-a ...
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