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Participant observation is one type of data collection method by practitioner-scholars typically used in qualitative research and ethnography.This type of methodology is employed in many disciplines, particularly anthropology (including cultural anthropology and ethnology), sociology (including sociology of culture and cultural criminology), communication studies, human geography, and social ...
Firstly, participant research allows researchers to observe behaviors and situations that are not usually open to scientific observation. Furthermore, participant research allows the observer to have the same experiences as the people under study, which may provide important insights and understandings of individuals or groups. [2]
Covert participant observation is a method in social science research. Participant observation involves a researcher joining the group they are studying, and in the case of covert observation, the researcher's status is not made known to the group. [ 1 ]
Participation and observation – In this form, the researcher is participating alongside the subjects of their research, while making it known that they are a researcher conducting observation. Covert participation – This is the most discreet form of participation, wherein a researcher does not publicize the information that they are ...
These limitations include participant reactivity, the potential for a qualitative investigator to over-identify with one or more study participants, "the impracticality of the Glaser-Strauss idea that hypotheses arise from data unsullied by prior expectations," the inadequacy of qualitative research for testing cause-effect hypotheses, and the ...
Sociologists have entered the discussion from the point of view of the ethnographer or participant observer, where some have argued against "exoticizing the ghetto" or "cowboy ethnography". [23] These works could be read as a check on the scholar centered work that can emerge when collecting ethnographic or participant observation data.
A fundamental difficulty with focus groups (and other forms of qualitative research) is the issue of observer dependency: the results obtained are influenced by the researcher or his or her reading of the group's discussion, thus raising questions of the validity of the research (see experimenter's bias).
In marketing and the social sciences, observational research (or field research) is a social research technique that involves the direct observation of phenomena in their natural setting. This differentiates it from experimental research in which a quasi-artificial environment is created to control for spurious factors, and where at least one ...