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The CEO Nguyen Hai Ninh announced that the company plans to open as many as 700 outlets across Vietnam. [ 6 ] [ 7 ] The chain has been described as one of local Vietnamese coffeehouse chains, together with Highlands Coffee [ 4 ] or Cong Ca Phe , [ 7 ] that are together more popular in Vietnam than global chains like Starbucks .
Sabeco's market share was 51.4% in 2010. [3] Its main competitors are Habeco (also owned by the Ministry of Industry and Trade) (13.9%) and Vietnam Brewery Limited (VBL, 29.7%), a joint-venture of Singapore's Asia Pacific Breweries and Saigon Trading Group (Satra), which brews and sells Heineken, Tiger Beer and Bière Larue in Vietnam.
Besides ownership of the Highlands Coffee brand, Viet Thai also owns sole franchising rights in Vietnam for several major international brands such as Nike, Aldo Shoes, La Vie en Rose lingerie, and Hard Rock Cafe. The company also operates restaurants and cafeterias in Vietnam, and caters to the local headquarters of Intel Corporation.
Founded in 1948 and incorporated in 1954 in Osaka, Japan with subsidiaries in S.E. Asia, one of which is the largest instant noodle brand in Vietnam. [2] Ajinomen Ajinomoto del Perú S.A. Brand in Peru. Amino Unilever: Brand of instant noodles, ready-to-eat meals, and sauces. Founded in the 1970s and produced in Poland. The brand is now owned ...
The company is mainly known for its Vinacafé brand of coffee products, including both ground coffee suitable for filters and instant coffee. [1] Vinacafé's "3-in-1" line of instant coffee, which approximates the taste of Vietnamese cà phê sữa by combining coffee with non-dairy creamer and sugar in a single packet, has been quite successful in both domestic and international markets. "3 ...
Hanoi Beer (Vietnamese: Bia Hà Nội) is a beer brand produced in Hanoi, Vietnam. It is a brand of Habeco, a state company that is partially owned by Carlsberg. [1] It was first introduced in 1890. [2] The logo shows the One Pillar Pagoda flanked by two bears.
Vietnam's beer market is fragmented, with a range of breweries controlling different market segments in different areas of the country. [3]The most dominant with 43% market share is Sabeco Brewery, which produces a portfolio of lagers (notably the Bia Saigon range and 333 Beer), and is strongest in the south of the country.
Trung Nguyên's Legendee [16] brand coffee is a simulated kopi luwak product, which uses synthetic enzymes to mimic the civet's gastric acid, producing effects on flavour similar to actual kopi luwak, and reducing the need to rely on the civet, which is now endangered in Vietnam due to excessive hunting. In August 2010, Trung Nguyên CEO Dang ...