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In deciding what type of new food products a consumer would most prefer, a manufacturer can either try to develop a new food product or try to modify or extend an existing food. For example, a sweet, flavored yogurt drink would be a new product, but milk in a new flavor (such as chocolate strawberry) would be an extension of an existing product.
For example, in a project to build a plane wing, the finalist product is the actual wing, and has acceptance criteria defined in the corresponding PPD. However, the project may require simulations, and even a wind-tunnel prototype and testing rig. Those are intermediate products, not handed or delivered to the client.
The company is not above following trends within the fast food and fast casual industry; two examples of this can be seen in some of its former products. The company's first wrap product, called a BK Wrapper, was introduced in North America as a breakfast option in April 2008, with a lunch/dinner version offered in September 2008. [ 148 ]
The meatloaf sandwich was part of the company's new BK Dinner Baskets product line and serving concept. [41] To promote the product line and concept, Burger King commissioned New York based agency D'Arcy Masius Benton & Bowles to create a series of "BK Teevee" ads featuring MTV VJ Dan Cortese. The tag line developed for the promotion was "BK, I ...
For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan.
One major example introduced in 2002 was the BK Back Porch Griller sandwich line. The sandwich, introduced in May 2002 was a pronounced failure, and pulled in September of that year. The next product Burger King introduced was its Angus Steakburger which it began selling in 2004; it too had lack-luster sales due in part to the patty being par ...
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