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A cereal box prize, also known as a cereal box toy in the UK and Ireland, is a form of advertising that involves using a promotional toy or small item that is offered as an incentive to buy a particular breakfast cereal. Prizes are found inside or sometimes on the cereal box.
They sold their idea to the Kellogg's breakfast cereal company in 1954. [1]: 34 Buoyed by the popularity of the first American atomic submarine USS Nautilus commissioned in that year, a million 4.5-inch (110 mm) plastic ship model prizes were produced by May. They were mailed out in return for a fee of 25 cents and one cereal boxtop.
In 1934, the breakfast cereal Wheaties began the practice of including pictures of athletes on its packaging to coincide with its slogan, "The Breakfast of Champions." In its original form, athletes were depicted on the sides or back of the cereal box, though in 1958 Wheaties began placing the pictures on the front of the box.
The definitive history on breakfast cereal toys and the industry itself was written by Craig L Hall in the book Breakfast Barons, Cereal Critters and the Rosenhain & Lipmann Legacy 2002. [1] This was a first history of the industry based upon original research and interviews with the cereal company employees and plastics firm Rosenhain ...
It’s the first cereal box featuring a pregnant woman, according to the brand. The box, which shows Baz with an exposed pregnant belly, is available for purchase on the Kellogg website. It’s ...
Boo Berry; Buzz the Bee; Cookie Jarvis; Cookie Crook and Officer Crumb; Chip the Dog; Chip the Wolf; Count Alfred Chocula; Chef Wendell (defunct); Crazy Squares; Franken Berry
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The original game concept was created by Dean Hyers and Mike Koenigs as a non-violent CD-ROM computer game to be released with 5.7 million boxes of Rice Chex, Wheat Chex, and Corn Chex cereals [3] in order to cast Chex as a cereal that was exciting and fun for children while appealing to modern sensibilities by targeting home PC owners. [6]