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Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
In the early 1990s, Toscani co-founded the magazine Colors (also owned by Benetton) with American graphic designer Tibor Kalman (1949-1999). With the tagline "a magazine about the rest of the world", Colors built on the multiculturalism prevalent at that time and in Benetton's ad campaigns, while remaining editorially independent from the group.
Retrieved from "https://en.wikipedia.org/w/index.php?title=United_Colours_of_Benetton&oldid=1238754925"
Colors (stylised as COLORS) was a quarterly print magazine about 'the rest of the world' funded and published by the Italian Benetton clothing company. [1] Founded in 1991 "as a way of communicating the intelligence of the Benetton brand to an extremely sophisticated consumer", [2] it was published worldwide in multiple bilingual editions.
TV Globo Internacional – Brazilian programming; TV Record – Brazilian programming; TVM Internacional – Televisão de Moçambique; Record News; Euronews (Portuguese feeds) – news; SIC Internacional – Portugal programming; TVI Internacional – Portugal programming; RTP Internacional – Portugal programming; Disney Channel Portugal ...
Viewers in the United Kingdom can watch the match live on ITV4, with coverage beginning at 4.15pm BST. Registered users can also watch the match for free online on ITVX.
By that reasoning, Miami’s playoff hopes are toast barring an unexpected blowout loss for a team like Penn State or Georgia in their conference title games on Saturday that somehow drops one or ...
For Swift, she’s broken records in her own right in 2024 — her own, to be exact. Swift capped off her multi-year Eras Tour this past weekend by breaking her own touring record, selling a total ...
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