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Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
United Colors of Cosplay Crossing Borders (February 23, 2014) UST Christmas Gala Concert (December 2009-December 25, 2013) A Vision Worth Dying For: PTV Documentary Special on Ninoy Aquino (August 20, 2013) Voice of Asia Speech Competition (April 2013) The Year-End Report: A PTV News Special (December 2012)
Retrieved from "https://en.wikipedia.org/w/index.php?title=United_Colours_of_Benetton&oldid=1238754925"
In the early 1990s, Toscani co-founded the magazine Colors (also owned by Benetton) with American graphic designer Tibor Kalman. With the tagline "a magazine about the rest of the world", Colors built on the multiculturalism prevalent at that time and in Benetton's ad campaigns, while remaining editorially independent from the group.
The following other wikis use this file: Usage on af.wikipedia.org Benetton; Usage on ar.wikipedia.org مجموعة بينيتون; Usage on arz.wikipedia.org
The expanded Big Ten is poised to be a major player in this season's College Football Playoff. The 18-team conference had three of the top-four teams in the AP poll this week — No. 1 Oregon, No ...
Ford Motor Co. is reassigning some workers who build the Bronco SUV at the Michigan Assembly Plant in Wayne to nearby plants. The Dearborn-based automaker confirmed Wednesday that about 400 ...
Benetton gained worldwide attention for its saucy advertising, inspired by its art director Oliviero Toscani. He started with multicultural themes, tied together under the campaign "United Colors of Benetton" then became increasingly provocative with interracial groupings, and unusual sexual images, such as a nun kissing a priest.
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