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Benetton is known for its sports sponsorships, and for its "United Colors" advertising campaign. In 1982, Benetton hired Oliviero Toscani as creative director, which led to a change in advertising focus towards raising awareness for various issues worldwide. [14] In 1984, Toscani photographed the first multiracial ad for the brand. [3]
Retrieved from "https://en.wikipedia.org/w/index.php?title=United_Colours_of_Benetton&oldid=1238754925"
Ponzano Veneto is home to the headquarters of United Colors of Benetton, one of the biggest Italian fashion houses and clothing labels in the world. [4] The headquarters of the company is situated in the Villa Minelli, which was bought by the group in 1969 and became the main headquarters of the company in the 1980s. [4]
In the early 1990s, Toscani co-founded the magazine Colors (also owned by Benetton) with American graphic designer Tibor Kalman. With the tagline "a magazine about the rest of the world", Colors built on the multiculturalism prevalent at that time and in Benetton's ad campaigns, while remaining editorially independent from the group.
Tony tells the insurance agent his doctors look like the United Colors of Benetton. After moving to a regular hospital room after his surgery, Tony is watching the 1970s television series Kung Fu . In Da Lux's hospital room, members of his crew tell Da Lux that he "only got two less shots than Fifty," a reference to rapper 50 Cent , who ...
In 2012, Frare told Life that David's father Bill Kirby expressed the family's feelings on the use of the picture by United Colors of Benetton when he told Frare, "Listen, Therese. Benetton didn't use us, or exploit us. We used them. Because of them, your photo was seen all over the world, and that's exactly what David wanted." [8]
Benetton Formula Limited., commonly referred to simply as Benetton, was a Formula One constructor that participated from 1986 to 2001. The team was owned by the Benetton family who run a worldwide chain of clothing stores. In 2000, the team was purchased by Renault, but competed as Benetton for the 2000 and 2001 seasons.
Carlo Benetton (26 December 1943 – 10 July 2018) was an Italian billionaire businessman. He was one of the co-founders of Benetton Group, the Italian fashion brand. In May 2015, Forbes estimated the net worth of Carlo Benetton and each of his three siblings at US$2.9 billion. [1] He had four children and was living in Treviso, Italy. [1]
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