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Independent ad agencies or Internet marketing consultants can assist business owners in determining sound opportunities for yellow pages advertising and provide objective information on usage, possession and preferences. Archived yellow pages and telephone directories are important tools in local historical research and trademark litigation. [8]
The most reliable way to include accurate local business information is to start claiming business listings through Google's, Yahoo!'s, or Bings's respective local business centers. Business listing information can also be distributed via the traditional Yellow Pages, electronic Yellow Page-style data aggregators, and search engine optimization ...
A number offering a directory inquiries service allowing people to request to be put through to a mobile phone number was established in June 2009. [14] 118 800 proved to be controversial, however, when it was revealed that it was making available 15 million mobile numbers that it had bought from market researchers. [15]
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1883: The Yellow Pages are invented. The business listings directory got its iconic look by accident in 1883 when a Cheyenne, Wyoming, printer ran out of white paper and made do with yellow paper ...
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Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
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